With a limited amount of time and energy, the idea is that I want to get the ‘biggest bang for my buck’ for my on-page SEO efforts.
By focusing on these 4 specifics on page SEO factors that are considered to have the biggest impact on the search engines I get the maximum return for my time and effort.
On-Page SEO Factor #1: The ‘Title’ That The Search Engines See
These are the words that appear at the very top of your browser and are known as the ‘Page Title’ so as not to confuse them with your article or blog post title or headline.
Most of the time this will appear in the very upper left-hand corner of your browser and you never really notice it. This is good news for you as you can put your exact keyword phrase in there for the search engines to read even if it is unappealing to human beings as most people never really notice it.
Based on the majority of research I have done and the SEO people I have spoken to I personally believe the ‘Title’ and the ‘Tag’ to be the 2 most important on-page SEO factors for telling the search engines exactly what a web page is about!
So I always use the exact keyword phrase only for the ‘Page Title’
This also brings us to…
On-Page SEO Factor #2: Using Only One Single Tag Which Is Your EXACT Keyword Phrase Only For Your Blog Posts
The reasoning behind this is if I have more than one keyword phrase it ‘Dilutes’ Or ‘Weakens’ the focus of the web page for the search engines as far as determining exactly what that web page is about
For this article I picked ‘On-Page SEO’ for my keyword phrase or search term; that is I want to show up high in the search results when a person types in those exact 3 words for their search.
A phrase such as ‘On-Page Optimization’ means the same thing but the sole focus is to rank high for one, single particular keyword phrase or search term and not try to use a single web page to compete for a high ranking for 2 different search terms
If I use 2 different phrases the Search Engines will split the importance or value of the page between the 2 weakening the ability of that web page to rank high for either one.
You can easily and quickly add your exact keyword phrase for the ‘Page Title’ that the search engines read to each blog post you publish by using the ‘All In One SEO Pack plugin.
On-Page SEO Factor #3: Properly Using Your EXACT Keyword Phrase In The ‘Headline’ Of Your Written Content
You need your keyword phrase in your headline for the search engines as they place a greater value on this headline which is defined in the source code for the spiders by the ‘h1’ tag/code.
This will require a little creativity on your part as you’ll also want your headline to have human appeal; designed to tease them, capture their attention so they’ll read the description displayed below it, and want to click to visit your web page.
A simple formula you can use fairly often is: Keyword Phrase – Human Tease
On-Page SEO Factor #4: Keyword Density – Using Your EXACT Keyword Phrase In A Natural Way As Best You Can Without Creating A ‘Difficult Read’ To Reach A Keyword Density Close To 2%
For me getting close to 2% without ruining the natural flow of my writing is something that rarely happens.
If I am posting on my blog I can cheat a little by using my keyword phrase in the subheadings and here again I sometimes will use the formula putting the keyword phrase first then finishing the subheading with what the section it represents is about. This can allow me to raise the keyword density, for example, from 1% to 1.4% without having to alter the body of the written content.
For an article I normally put a minimum of 1% as the lowest I’ll go even if I have one place where it reads a little awkwardly. It is a little more difficult to hit that 2% for an article that has to pass the standards of the editorial review of any particular article directory.
The Best Way To Approach Using These 4 Main Factors
You want to get content written and up on the web as fast and efficiently as possible.
However, it is a constant balancing act between using on-page SEO while still having interesting, informative, well-written content for the people that you are trying to reach.
Going through the 4 main components listed above makes this process a lot easier as the first 2 are super easy to do.
The next 2, your headline and your keyword density, are going to take some effort as well as some creativity.
What I would say to do for these 2 on-page SEO factors is give yourself a set amount of time to get it done and if you feel like you are taking too long and frying too many brain cells; then at that point you take the attitude that this is the best you can do and it has to get finished and published to be of any value.
While quality is important, quantity counts as well.
Yes, there is more you can do to increase the level of your on-page SEO but time is always a factor and you might not have that extra time to add in another 3, 4 or 5 on-page SEO components.
By limiting yourself to the list above of the 4 strongest ones you can easily create a good balance between solid, fundamental, and effective on-page SEO with well-written content.
This will allow you to create a web page that will please the search engines and your readers without taking a tremendous amount of time and energy to do so.
With your time and energy being a limited resource you want to be as efficient as possible while getting the maximum gain from your online marketing efforts. It is important to get your online business to that tipping point where you begin to feel some momentum building and feel that confidence growing within to keep you on the road to success.